To Lock or Not to Lock Customers (into CRM Journeys)
Optimove
DECEMBER 24, 2020
When creating multi-step customer journeys, one of the dilemmas marketers have, is whether to lock customers into journeys or leave them to migrate freely between one journey and another. It’s a question because to map out customer journeys, marketers typically turn to a trusted blank canvas. And that blank canvas can be a marketer’s best friend or biggest nightmare.
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