Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

BirdEye

APRIL 7, 2023

It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. By setting this goal, you can work backward and understand what the conversion rates at different customer touchpoints should be.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Ann Michaels and Associates

MAY 13, 2020

For traditional restaurant and retail companies, feedback programs can be pretty straightforward. However, for others, such as ecommerce, the process can be a bit more complicated. You can get feedback from a variety of customers at different touchpoints to gain overall satisfaction data without risking your customers tuning out.

Feedback 52

Feedback Tips Social Media Ecommerce 52

Currency Alliance

MAY 19, 2021

Less-technical businesspeople may only care about loyalty technology to the degree that it serves two key objectives: Delivering a consistently good brand experience across all customer touchpoints. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

CSM Magazine

AUGUST 4, 2022

And as a result, it’s important for retailers to recognize generational shopping preferences to drive customer satisfaction and brand loyalty, and to take a united view of both in-person and digital experiences to satisfy all consumers. Generational Differences in Shopping Preferences.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. This is a pretty vague description of loyalty but accounts for 39.5% How to Build Brand Loyalty. A successful brand loyalty program can be a great investment.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MARCH 9, 2021

Even if you need to retain your investment in an aging loyalty system, putting cloud-based microservices technology in front of them, as a hybrid approach, opens new worlds of opportunity. In the next three years, what is described in this article about headless loyalty will be commonplace – because the benefits are so significant.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

SmartKarrot

NOVEMBER 2, 2020

Equipped with an extensive background in ecommerce and entrepreneurship, he handles all marketing and customer success efforts. Brian Lim is an expereinced ecommerce entrepreneur with many startups in his kitty. This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21