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Customer retention in the telecom industry – new thinking

TechSee

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

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Can proactive customer retention efforts backfire?

Arie Goldshlager

I found this note on “When It Comes To Retaining Your Customers, Sometimes It’s Best To Leave Them Alone” very thought-provoking. Please note particularly: The research involved 65,000 customers of a South American wireless communications firm. Please add your perspective in a comment below:

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

Anticipating Future Needs Analyzing your customer needs and market trends helps you stay ahead and develop innovative products and strategies. Just like how Apple anticipated the demand for wireless headphones and launched AirPods, meeting emerging customer needs and preferences.

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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

More of these consumers (66%) want self-service for their needs over calling into customer care. A strong majority (74%) would switch providers if they could get the same level of wireless connectivity from an online provider (such as Google). Apple, Facebook or Google) provided comparable wireless connectivity.

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Navigating the Customer Loyalty Highway: Avoiding a Crash from Negative Customer Emotions & Effort

Pretium Solutions

Customer experience research from the Customer Contact Council tells us that reducing customer effort is a critical component in building customer loyalty. Any way you slice it, effort spells trouble in a company’s goal to build and sustain loyalty. So what exactly is Effort?

Loyalty 40
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Navigating the Customer Loyalty Highway: Avoiding a Crash from Negative Customer Emotions & Effort

Pretium Solutions

Customer experience research from the Customer Contact Council tells us that reducing customer effort is a critical component in building customer loyalty. Any way you slice it, effort spells trouble in a company’s goal to build and sustain loyalty. So what exactly is Effort?

Loyalty 40
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Navigating the Customer Loyalty Highway: Avoiding a Crash from Negative Customer Emotions & Effort

Pretium Solutions

Customer experience research from the Customer Contact Council tells us that reducing customer effort is a critical component in building customer loyalty. Any way you slice it, effort spells trouble in a company’s goal to build and sustain loyalty. So what exactly is Effort?

Loyalty 40