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5 Customer Journey Mapping Mistakes that Lead You Nowhere

Experience Investigators by 360Connext

Understanding what your customers are doing when is such a sexy, intriguing topic. We all want to better comprehend why our customers behave the way they do and when they make certain choices. That’s why customer journey mapping is such an inviting idea. Beautiful customer journey maps are easy to find.

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A Dozen Crazy Customer Touchpoints Translated

Experience Investigators by 360Connext

No matter what language they speak, there’s typically a barrier between the language brands use internally and the language customers use while trying to get something done. Does it drive the next best action, or leave them scratching their heads and dropping out of the journey? A Dozen Crazy Customer #Touchpoints Translated!

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Stop Playing Whac-a-Mole with CX Pain Points

Seaton CX

In customer experience management, it’s easy to collect pain points. Talk to a customer or send a survey and you’ll come back with a dictionary of pain. We ran a workshop for a cable internet operator and identified 114 customer pain points in 90 minutes—and that’s only what employees already knew about !

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How to Know if Your CX Strategy Is Fake

Experience Investigators by 360Connext

Organizational comparisons are made: our organization versus Zappos or Southwest Airlines or maybe the local Starbucks barista who “always knows customer orders!” They begin to see this customer experience thing as more than what they originally thought it was. CX Strategy by Journey Mapping.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

What is customer experience? According to Wikipedia, it’s this: Customer experience ( CX ) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. Unhappy customers will harm your brand. YOU DON’T.

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Customer Experience Digitization: 7 Strategies to Get The Best Results

Lumoa

Key Drivers of Successful Customer Experience Digitization Today, businesses must continually evolve to address the needs of their customers. Embracing new technology solutions and digitizing customer experience has become a crucial part of this evolution. Optimizing your online presence 2.

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Your Curated Guide to Virtual CX Events

Kustomer

Now more than ever, companies are searching for technology to deliver on customers’ growing demands. Circle these CX events on your calendar to gain insights about the latest CX innovations, how COVID-19 is changing customers’ expectations, and dive into the smartest strategies to deliver standout customer experiences.