Customer Insights Effort Score Loyalty Programs Metrics 
Lumoa
FEBRUARY 9, 2023
Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.
Lumoa
JANUARY 19, 2023
Set clear start and endpoints for your data collection efforts. In contrast, if you are running a specific campaign and need customer experience data for a limited time, then you should focus your efforts on that period. Project management, to ensure that projects are well organized, completed on time and meet key metrics.
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Currency Alliance
FEBRUARY 10, 2021
If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.
Currency Alliance
MARCH 20, 2020
There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.
Lumoa
NOVEMBER 21, 2023
NPS Versus AI tools Typically, NPS (Net Promoter Score) is the most widely used customer experience metric. With additional queries, this metric can offer some fruitful insights into what drives the satisfaction or dissatisfaction of customers. No one seems to know how to improve the metric.
SurveySensum
DECEMBER 6, 2023
— Enter the Customer Health Score – the secret sauce that successful businesses swear by. It’s like a fitness tracker for your customer relationships, telling you when things are blooming or need a little extra care. With customer feedback ! But let’s first understand what is a customer health score.
Thematic
MARCH 27, 2024
This highlights a disconnect: Customers crave positive experiences, yet businesses sometimes must listen proactively. Churn – lost revenue, tarnished reputation, and wasted effort. The What is customer churn? Develop a churn risk scoring system that incorporates these findings. The consequence?
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