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Feedback Fuelled Success: The Dynamic Duo of Continuous Improvement and Customer Insights

C3Centricity

In a world where customer expectations are continually evolving, companies that prioritize ongoing improvement can adapt, innovate, and remain competitive. Organizations that adopt this approach witness improved productivity, heightened customer satisfaction, and a robust capacity for innovation.

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Amazing Business Radio: Amy Brown

ShepHyken

Using Conversational Data to Enhance the Customer Experience . Shep Hyken interviews Amy Brown, founder and CEO of Authenticx , a software that listens, analyzes and activates customer voices at scale. Top Takeaways: Customers want to be empathized with and understood by the brands they interact and do business with.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Now, every employee can ask relevant questions and receive detailed, real-time answers directly from customer voices, no matter where the feedback is given. Qualtrics launched their generative AI XM/os2 in 2023 and announced that they are investing $500 million in AI innovation over the next four years.

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Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How

ERDM

Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions.

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From Build to Integration: The Essentials of a Successful VoC Program

CloudCherry

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” Reaping the Rewards of Voice of the Customer Excellence.

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6 Steps to Help You Put Customers at the Center of the Organization, Part 2

CX Journey

Traditionally, most of these voices have been captured through surveys or some other structured form that was initiated by the company, i.e., companies asked customers to provide feedback. While asking puts the onus on the customer to respond, listening puts the onus on the company to be wherever customers voice their opinions.

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Nurture Partner Relationships: Tough Jobs Require Strong Partners

CX Journey

Listen to the wisdom your partners possess thanks to day-to-day contact with your end customers. Let it be known that such comments, compliments, complaints and innovation ideas are more than welcome. Share VoP and VoC insights with Partners During a recent onsite, a client shared with me the dashboards he shares with his partners.