Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

ShepHyken

DECEMBER 27, 2022

Using Conversational Data to Enhance the Customer Experience . Shep Hyken interviews Amy Brown, founder and CEO of Authenticx , a software that listens, analyzes and activates customer voices at scale. Top Takeaways: Customers want to be empathized with and understood by the brands they interact and do business with.

Healthcare 124

Healthcare Customer Centricity Customer Voice Employee Engagement 124

ERDM

JULY 24, 2017

Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions.

Customer Voice 40

Customer Voice Brands Customer Experience ROI 40

CX Journey

AUGUST 29, 2014

Let it be known that such comments, compliments, complaints and innovation ideas are more than welcome. Share VoP and VoC insights with Partners During a recent onsite, a client shared with me the dashboards he shares with his partners. customer experience partner experience voice of customer voice of partner'

Net Promoter Score 160

Net Promoter Score Voice of Customer Customer Journeys Feedback 160

Lumoa

FEBRUARY 6, 2018

Technology advances will continue to inspire new innovations in customer experience. Is customer centricity already part of the company DNA and culture? Are there efficient processes in place for analyzing customer data or communicating customer insights? CX is a tough business.

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

CX Journey

JUNE 22, 2017

Traditionally, most of these voices have been captured through surveys or some other structured form that was initiated by the company, i.e., companies asked customers to provide feedback. While asking puts the onus on the customer to respond, listening puts the onus on the company to be wherever customers voice their opinions.

Customer Journeys 146

Customer Journeys Communication Customer Centricity Social Media 146

Lumoa

OCTOBER 31, 2018

Much of the improvement has been driven by advancements in product innovation and digital technology. HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey. Three words: voice of customer.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160