Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySensum

JULY 19, 2023

Create Engaging Reward Programs Leverage the Power of Virtual Reality (VR) Surprise Them With Pop-up Shops Be Socially Responsible Surprise and Delight! This level of personalization allows customers to create personalized products that reflect their individual styles, resulting in a truly unique and memorable experience.

Retail 40

Retail Examples Customer Experience Social Media 40

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Old-school loyalty technology firms shrinking, or dying out. in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SurveySparrow

MARCH 29, 2023

An ecommerce customer journey includes the steps that a customer takes; starting from discovering that there is a need for a product to the final stage, where they buy from you. Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Collecting data at more touchpoints is very useful.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ECXO

JANUARY 30, 2024

Social Proof: Social proof, such as customer reviews or celebrity endorsements, can evoke feelings of trust and security, engaging the amygdala and increasing your brand’s credibility. Reward Programs: The anticipation of rewards can stimulate the amygdala.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SmartKarrot

NOVEMBER 2, 2020

As an e-commerce leader, he said, “The best tactic for customer retention is providing good, honest customer service.” This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded. You can even reward them by creating a loyalty rewards program.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58