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Lesson From Dana-Farber: Treat The Whole Person

Experience Matters

A customer who calls to change her address, for instance, probably has a life change going on that dwarfs the need to update your administrative systems. The better you can understand and cater to these larger goals, the more opportunity you will have to build loyalty. Community, not just individuals.

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Report: 2015 Temkin Loyalty Index

Experience Matters

We published a Temkin Group report, 2015 Temkin Loyalty Index. This report ranks the loyalty of consumers to 293 companies across 20 industries. Here’s the executive summary: The 2015 Temkin Loyalty Index evaluates the loyalty of 10,000 U.S. ACE Rent A Car leads, and Citibank and Citizens lag in new product loyalty.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Customer experience management (CXM) is the process of designing and optimizing customer interactions to meet or exceed customer expectations. What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs.

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

As you can see in our video Driving CX Transformation , customer-centric culture requires mastering four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. Effort Metric Expanding. Employee CX & Empathy Training. Emotion Arising.

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Report: Tech Vendor NPS Benchmark, 2017 (B2B)

Experience Matters

The research examines Net Promoter Scores® (NPS®) and the link to loyalty for 58 tech vendors based on feedback from 800 IT decision makers in large North American organizations. Here’s the executive summary: For the sixth year in a row, we looked at the correlation between NPS and loyalty for technology vendors.

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Free eBook: 25 Tips For Tapping Into Customer Emotions

Experience Matters

Consequently, a customer’s emotional response to an experience with a company has a significant impact on their loyalty to […]. Here’s the executive summary: Emotions play an essential role in how people form judgments and make decisions.

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Report: Net Promoter Score Benchmark Study, 2018

Experience Matters

Here’s the executive summary: Many large companies use Net Promoter® Score (NPS®) to evaluate their customersloyalty. This is the seventh year of this study that includes Net Promoter® Scores (NPS®) on 342 companies across 20 industries.