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Accelerating the Customer Experience post-COVID

Lumoa

New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention. Another trend to emerge throughout the increasing digital interactions has been the use of video.

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Three Keys to Effective Customer Journey Mapping

Michelli Experience

In all cases, governance structures are essential to streamline efforts and provide the support needed to foster high-value customer change. Conversely, we’d be glad to discuss how you can maximize benefit from this helpful approach to customer insights and design. Please reach out to us to arrange a time to talk.

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Are Surveys Really Customer-Centric?

Blake Morgan

When customers don’t want to get employees into trouble or impact their livelihood, they rate an interaction higher than it was. The big question is if the company is customer-centric, or not. But so few companies are customer-centric over being product-centric. NPS surveys have long been the standard to track CX metrics.

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How To Cause Customer-Centricity By Shaping The Work Context (Part 2 of 3)

Maz Iqbal

Because it involves taking the “road less travelled” What is this central insight-lesson: To achieve customer-centricity make the organisation listen to those who listen to customers. Changing interaction patterns among functions is much more powerful than creating a dedicated customer-centricity function.

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Customer Experience Leaders & Laggards – What’s the Difference?

Customer Alignment

As a result, these leading-edge companies perform substantially better across the whole range of business measures, from profitability to customer retention rate.” track in eliciting customer feedback and are more likely to respond to individual customer’s feedback, than leaders. Leverage existing insight.

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Learning to Adapt in an Ever Changing Market With Nate Brown

Kustomer

Companies that learn to listen to their customers whether from feedback through structured or unstructured channels, will be better equipped to adapt to the ever changing market. As the market and customer changes, companies change. Employees and How to Take On the New CX World. Gabe Larsen: (03:52). I love that.

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[Infographic] 4 Pillars of CXM Value

Alida

Customer relationships are more complicated and more important than ever as businesses interact with customers across a wide variety of physical and digital touchpoints.