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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. voucher-based. Great service in unexpected places.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

But in 2024, loyalty professionals will be shocked – albeit they should not be surprised – that many new multi-partner collaborations will be launched. If you’re considering joining a loyalty coalition or operating one, as do many brands in travel, retail and financial services – there are a few things to keep in mind.

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Dialing Up Profits: How Cross-Selling and Retention Strategies Drive Telecom Success

Optimove

Customer Segmentation: Optimove allows you to segment your customer base into distinct groups based on various attributes such as demographics, usage patterns, or preferences. You can develop cross-sell strategies specific to each group by creating targeted customer segments.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Measure the impact of customer behavior on KPIs (e.g.

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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

1) Company Overview: Confirmit enables businesses to operationalize feedback and drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer (VoC), Employee Engagement and Market Research (MR) programs. Confirmit. We want companies to believe they can be VoC heroes.

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Top 6 Loyalty Trends for 2021

Currency Alliance

The sixth trend – to be present and compete in marketplaces – will become a new, but pressing objective for brands that have been operating in silos – since it is now patently clear that customers are interacting with brands beyond the brands’ own channels. deploying AI to automate touchpoints.

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Voice of the Customer – 17 Best Tips from CEOs and Leaders

Survicate

Asked about the key takeaways of running customer-centric surveys, he says:“ We experienced repeat sales (customer loyalty) increasing by 8% and we [now] have valuable data that can be shared with our vendors to improve their sales and customer experience”. Analyze customer data from all touchpoints.

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