Optimove

MAY 25, 2023

Customer Segmentation: Optimove allows you to segment your customer base into distinct groups based on various attributes such as demographics, usage patterns, or preferences. You can develop cross-sell strategies specific to each group by creating targeted customer segments.

Multi-Channel 52

Multi-Channel Strategy Customer Journeys Touchpoint 52

Currency Alliance

DECEMBER 4, 2023

But in 2024, loyalty professionals will be shocked – albeit they should not be surprised – that many new multi-partner collaborations will be launched. If you’re considering joining a loyalty coalition or operating one, as do many brands in travel, retail and financial services – there are a few things to keep in mind.

Loyalty 59

Loyalty Trends Data Marketing 59

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Measure the impact of customer behavior on KPIs (e.g.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

NOVEMBER 17, 2020

The sixth trend – to be present and compete in marketplaces – will become a new, but pressing objective for brands that have been operating in silos – since it is now patently clear that customers are interacting with brands beyond the brands’ own channels. deploying AI to automate touchpoints.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. voucher-based. Great service in unexpected places.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

DECEMBER 1, 2020

These organizations will have evolved their omnichannel strategies to accommodate personalized fulfillment, and be able to respond to any customer request or expectation in real-time. Multi-serviced. Customer singular. All the discussions about being ‘omnichannel’ will disappear, because shoppers are already channel-agnostic.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

APRIL 10, 2021

Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value. Grocery chains tend to have high frequency and high monthly spend, so they can reach 60-75% customer participation.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52