Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Points alone don’t earn much loyalty.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

delighted

JUNE 1, 2022

Knowing what your customer lifetime value is versus your acquisition costs can shine a light on how you need to adjust your strategy to bolster margins: optimize your lead generation program, focus on delivering more value for your customers, or both. Most importantly, a high lifetime value shows a degree of brand loyalty.

Net Promoter Score 73

Net Promoter Score Customer Retention Self Service Loyalty 73

Totango

AUGUST 23, 2022

Generally speaking, SaaS business touchpoints can be organized into eight main categories based on the main stages in your customer journey : Awareness. Loyalty and advocacy. The awareness stage corresponds to the early stages of the marketing process, where the customer becomes aware of your brand. Loyalty and Advocacy.

Customer Journeys 115

Customer Journeys Touchpoint B2B Social Media 115

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

SmartKarrot

MARCH 17, 2022

B2B businesses need to reward their loyal clients frequently. While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. What is a B2B Customer Loyalty Program?

Loyalty Programs 10

Loyalty Programs B2B Loyalty Company 10

delighted

DECEMBER 10, 2019

Understanding how ROX works and the importance of mapping enhanced customer experience to your business’ operating objectives can help you present a strong case for why measuring, managing, and acting on customer insights benefit your brand in some surprising ways. Expected Customer Experience (CX) impact on loyalty.

ROI 40

ROI Measurement Customer Experience Effort Score 40

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SmartKarrot

MARCH 17, 2021

For 80 percent of one-time customers, the contribution to the revenue is 20 percent. This stresses on the importance of customer retention and customer loyalty. Customers have the power to maximise profitable income and minimise the misuse of investment and assets. 80:20 Rule of Customer Education.

Customer Success 15

Customer Success Rewards Programs Effort Score Customers 15

ECXO

JANUARY 30, 2024

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. This can be better understood by dissecting the customer journey into two main components: the functional and the emotional. This is what the famous NPS attempts to measure.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

Bold360

JULY 13, 2017

Being aware of the channels your customers use and how they interact differently on each one is one of the most valuable elements of creating your own business strategy, and can be seamless if you utilize powerful analytics software. How can Omnichannel Customer Service take this Further?

Omni-Channel 56

Omni-Channel Multi-Channel Advertising Social Media 56

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52