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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

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How Customer Service Can Save Cable

Customers That Stick

How long before someone figures out a wireless or other technology that makes cable the old tech? The challenge with captive customers that are treated like captive customers is that, when afforded the opportunity, they tend to escape captivity as quickly as they can. A loyal customer base is the best protection.

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Advance from Personalization to Customer Journey Orchestration

Pointillist

In this post, I’ll discuss how organizations are using customer journey orchestration to improve personalization decisions across all channels and touchpoints, enhance CX and achieve their business goals. What is Customer Journey Orchestration? Customer expectations for personalization have evolved immensely.

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8 Insightful Customer Journey Analytics Examples and Use Cases

Pointillist

By Stephanie Ventura Customer-centric enterprises are increasing their investment in technologies that enable teams to measure and improve CX, while achieving key business outcomes such as maximizing customer lifetime value, reducing costs and more. But, too often, customer data is locked in silos.

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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

Your investment in CX must link directly to key business results • Have a clear story line that arDculates the criDcal business results to how the new/improved processes, capabiliDes and customer centricity will deliver your business enhanced performance.

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How to Build a Culture of Customer Experience Management

Answer Dash

Which of the typical customer journeys for your business hold the most personal importance for customers? Customer-based research, and the resulting customer experience insights, will help you to prioritize your CX improvements and work more intuitively on existing projects.

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5 Secrets Entrepreneurs Can Use to Achieve Consistent Growth (Regardless of Budget or Industry)

Michel Falcon Experience

But first we need to learn what customer experience is—as well as what it isn’t—and discover why organic growth is a must. Keynote: Verizon Wireless Retail Summit. And here’s why I want to teach you: for nearly a decade, customer experience has been my niche.