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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. 15,000 members participated before the Loyalty Magazine Awards submission deadline (February 2020), and by March, the trial had been rolled out permanently to stores UK-wide[i].

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Sabio Group & Its CRM Consultancy, makepositive, to Tackle AI Evolution at Salesforce World Tour

CSM Magazine

Sabio Group and its specialist Salesforce CRM consultancy, makepositive , are to tackle the AI evolution sweeping across the customer service industry as part of their participation at the forthcoming Salesforce World Tour 2023.

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4 Strategies to Drive Customer Loyalty: Post-Pandemic Edition

CSM Magazine

Anastasia Tatsenko, Head of Sales and Customer Success at NetHunt CRM explains. If you manage to show your customers that you put extra thought into the product you offer, and spend more time customising it to meet your customer’s specific needs, you’ll see a rapid boost in sales. Coca Cola’s US soft drink sales increased by 0.4%

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Barry Dalton is a Customer Experience strategy and CX technology leader with accomplishments in designing and implementing strategy and technology architecture across Marketing, Sales & Service with a particular industry focus on Consumer Products, Pharmaceuticals, Retail, and Technology. You can find those stories here.

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The Why (and Why Not) of Customer Journey Mapping

Esteban Kolsky

I explained a large part of it in my April CRM Magazine article “ Why Journey Mapping Wastes Time and Money “ I was adamant about the organizations trying to control the customer in view of their slow loss of control. Ads, web, email, mobile, social, group messaging, text, apps, sales, service, communities).

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Barry Dalton is a Customer Experience strategy and CX technology leader with accomplishments in designing and implementing strategy and technology architecture across Marketing, Sales & Service with a particular industry focus on Consumer Products, Pharmaceuticals, Retail, and Technology. You can find those stories here.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

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