Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii]. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

ProProfs Chat

DECEMBER 21, 2020

You can use a CRM tool to help you get answers for these questions easily. What’s more, you can integrate a live chat software such as ProProfs with your favorite CRM tool to capture data more accurately. A CRM will help you see how many customers left or the number of new customers added. Introduce a customer loyalty program.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

MARCH 21, 2019

Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. This analogy must also be true of software companies that deliver loyalty program management systems. CRM/Analytics.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

SEPTEMBER 5, 2018

In America, if you pay by credit card you can earn miles for hospital surgery, income-tax payments and funerals. American Airlines’ AAdvantage program was one such early example. Tech should help, which is why the brands who can afford it, have begun plugging loyalty tech into their wider marcomms stack.

Loyalty 36

Loyalty Consumers Brands Airlines 36