Course Data Rewards Programs Touchpoint 
BlueOcean
DECEMBER 13, 2022
Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both). The data is clear—loyalty pays… but it is often harder to achieve than it looks.
Currency Alliance
APRIL 15, 2024
It allows you to set the points value, to see and control access to all the data, and to sell points to other brands for incremental revenue. The reason for this trend is that when customers are motivated to collect your loyalty currency in the first place, they will engage and share data that helps improve personalization.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
delighted
JUNE 1, 2022
The customer lifetime value calculation will tell you what the average customer is worth to your business throughout the course of the relationship. The historical model is the simplest because it uses past data to predict customer value. True data-driven companies don’t predict what customers find valuable about their brands.
Currency Alliance
OCTOBER 12, 2021
If you succeed at this, you will also harness recurring benefits in the form of insightful customer data, which will allow you to market to the mid-long tail more effectively and affordably, and maximize the lifetime value of every customer. Several airlines and hotel groups did win my preference because of their loyalty program.
Currency Alliance
JANUARY 22, 2020
And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.
Currency Alliance
JUNE 11, 2019
Rather, banks must do a better job of leveraging their existing strengths – their goldmine of customer data and, most profitably of all, their wide-ranging merchant networks – to create their own, new and compelling reasons for customers to remain loyal. Indeed, banks are mostly not pursuing this strategy. Extra what?
Currency Alliance
JUNE 16, 2020
Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. A disloyal generation?
Expert insights. Personalized for you.
177 
Let's personalize your content