Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Of course, the ability to execute these ideas is much harder than to have the ideas.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? Engaging employees.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CustomerSuccessBox

NOVEMBER 16, 2021

They enable customers to take action through either themselves or a chatbot. Having all of your customer information in a single place, you can create the kind of microscopic searches for customers. You can identify customers based on specific behaviors or qualities. 5 types of Value-added Proactive Outreach.

Customer Success 52

Customer Success Management Case Study Rewards Programs 52

Currency Alliance

FEBRUARY 26, 2019

For example, to maximize LTV, you need to increase share of wallet among not only existing, frequent customers, but also grow the business with those mid- to long-tail customers that resemble your best customers – but just don’t shop with you as often as they could. demonstrating environmental responsibility.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Customers are interested in earning a meaningful amount of value, but the value they receive does not meet minimum expectations – so people quit.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JUNE 19, 2019

By the end of the programme’s first year, loyalty members made up 44% of Tarte.com revenue, despite only making up 21% of the total customer base. Customer journeys to the moment of purchase are highly complex and too few brands are engaging with key steps along the way, to understand why customers buy, or fall out of the funnel.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Of course, loyalty programs partly reflect their local economies.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52