Remove Connections Remove Engagement Remove Fashion Remove Loyalty Programs
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. For instance, sending a personalized greeting, such as below, can foster a sense of acknowledgment and connection. For example, a fashion brand might send an SMS saying, “Hello, trendsetter!

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New Report Reveals How to Build Customer Confidence in 2015

Experience Investigators by 360Connext

Using either digital signage or old-fashioned price tags, why not encourage customers in-store to learn more via the app or online, especially around those products which are searched the most? Starbucks ranked well above others in terms of being a “great loyalty program.” Will I be rewarded for my behavior?

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Why Engagement Strategies & Investment Are Important for Customer Retention

ProProfs Chat

And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation. Simple formula: Customer Retention = Engagement + Investment. Engagement Generates Activity.

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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. Recognizing your customers this way can help them feel connected early on.

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Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

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