Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

CSM Magazine

JANUARY 10, 2023

By utilizing cutting-edge software, these companies can curate content for customers based on individual preferences, interests, and histories; helping them have even more rewarding gaming sessions that are fine tuned just for them. Online casinos and betting sites are taking gambling to the next level with personalized experiences.

Technology 52

Technology Customer Experience Video Analytics 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ProProfs Chat

JULY 30, 2021

The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you? Because of this Fortune Magazine has rated Starbucks as the 6th most desired company.

Brands 111

Brands Net Promoter Score Social Media e-support 111

CSM Magazine

AUGUST 31, 2016

Successful companies must shift their focus from providing satisfactory customer service to creating a memorable customer experience that builds loyalty. Build relationships that provide an emotional connection. Every one of your customers has an emotional need that calls for attention. People love to be rewarded.

Customer Experience 80

Customer Experience Customer Service How To Customers 80

CSM Magazine

AUGUST 26, 2019

If you want your business to do better, give customers a reason to form a connection with your company. The biggest challenge is to determine what strategies for improving customer relationships work when it comes to building a one-of-a-kind brand that people will trust. Understand your customer base and market .

Customer relationships 40

Customer relationships Sales Marketing Competitive Advantage 40