Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Merchandising. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Merchandising. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Qualtrics

DECEMBER 8, 2020

Whether you’re just starting out, or you’ve been working on building your brand for a while, measuring your progress lets you know the strength of your brand in the market, and how it has developed over time. Market-value of what it’s worth when put into the market to sell, when looking at similar companies and brands.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

SmartKarrot

DECEMBER 4, 2020

But as customer retention became a major goal for these companies, customer success ROI started paying off. Importance of measuring customer success ROI. So, let’s see why measuring ROI is helpful in business. By measuring the end results, or ROI, you are able to know the efficacy of your CS department. Identifying gaps.

ROI 10

ROI Measurement Customer Success Return on Investment 10

BirdEye

MAY 8, 2023

Before social media and marketing automation, companies would fish for new customers by making cold calls and even knocking on doors. Sales prospecting will generate a list of potential customers who are in the market for your product or service. Or by starting a loyalty program, where they receive rewards for each referral.

Sales 52

Sales Tips Strategy Social Media 52

ProProfs Chat

MAY 6, 2020

Marketing Customer Experience Statistics. Customer Experience ROI Statistics. Another factor that helps a business create great customer experience is its reputation in the market. If you are known to your target audience in the market, then they will more likely do business with you. B2B Customer Experience Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

SurveySparrow

MARCH 29, 2023

Furthermore, it is based on the illusion that the seller still controls the marketing, selling, and sales processes. Based on how your customers behave at this stage, you should optimize your marketing and sales strategies. They are looking at other options available in the market too. Build product comparison charts.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Comm100

JUNE 13, 2018

A study by the American Marketing Association shows that live chat can increase conversions by at least 20 percent and that the typical ROI rate from paid live chat software for sales teams is about 300 percent. Plan Specific Marketing Action. Recommended for you: Top 10 Live Chat Benefits You Have to Know. Encourage Research.

Tips 136

Tips Self Service e-support Social Media 136

SmartKarrot

OCTOBER 15, 2020

With the help of this, you can see a comparison between the money you spend on attracting a customer to that of the number of customers gained. And you are soon to see a greater return on investments (ROI). Its basic formula is given by: CAC: (Cost of Sales + Cost of Marketing) / New Customers Acquired.

Loyalty Programs 19

Loyalty Programs Metrics Customer Success Return on Investment 19