Alida

APRIL 5, 2017

What does it look like, and how should providers implement it in their practices and hospitals? The health care industry has frequently lagged behind other industries in terms of technology and customer service developments. Integrate technology to provide an easier, more seamless experience.

Retail 154

Retail Customer Base Strategy Rewards Programs 154

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. Power Pre-flight Communications With Real-Time Interaction Management. We recently wrote about a negative preflight communication experience , but to summarize, airlines and other travel companies often fail to track the full range of potential customer interactions.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Second to None

FEBRUARY 4, 2020

Another industry that is utilizing direct communication with customers is hospitality. These brands commonly use their mobile application to implement rewards programs and other opportunities meant to provide added-value to the customer and convince them to return to your brand.

Consumers 67

Consumers Strategy How To Hospitality 67

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Now, these legacy systems are showing the strain. Making the same progress in loyalty has been much more difficult. CRM/Analytics. Hatch loyalty.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 26, 2019

But high implementation cost is no longer a constraint for loyalty programs, as the major loyalty technologies are now cloud-based (although not all embrace a low cost SaaS business model). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45