Currency Alliance

MAY 19, 2021

If you’re responsible for budgets, you’ll also have the added objective of keeping down development and maintenance costs which, for brands operating legacy loyalty systems, are becoming painfully high. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. There’s a lot of useful takeaways in this, for loyalty marketers.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

BirdEye

MARCH 17, 2023

This helps businesses get ahead and course correct, saving a lot of time, resources, and money. As small business consultants, it is often their responsibility to communicate issues, solutions, roadblocks, and more to all the parties concerned. Who needs small business consulting services?

Consulting 98

Consulting Social Media Financial Strategy 98

Pointillist

MAY 23, 2018

Your Needs: Understand and communicate your customers’ actual journeys. Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Ideate and communicate journeys for new products or processes. Journey Discovery.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Kustomer

NOVEMBER 25, 2021

This was a multi-year, probably 10 year plus research effort. Now people hear that and what they say is, well of course because the customer is in a bad spot already. So given that I still think it’s right, I know repeat channel flipping is bad Matt. The first one was what we call a channel stickiness.

Customer Service 98

Customer Service Effort Score Self Service Customers 98

Kustomer

MARCH 12, 2020

First is channel stickiness. They want to be in control and you want them to keep using your digital channels. Simple communication that customers can easily understand themselves will help them stick to your self-serve channels. This was a multi-year, probably 10 year plus research effort. Matt Dixon: (04:22).

Effort Score 52

Effort Score Self Service Customers Multi-Channel 52

SurveySensum

APRIL 8, 2024

Small businesses need to adopt a multi-faceted online strategy that emphasizes building deep, meaningful relationships with their customers and differentiating themselves from the competition. Your unique value proposition should be the cornerstone of all your digital communications, clearly setting you apart from the competition.

Strategy 52

Strategy Social Media Advertising Analytics 52