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The Impact of the Chief Customer Officer, Part II

CCO Council

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

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The Customer Success Maturity Model Part 1: “Build” Capabilities (The Foundation of CS)

Education Services Group

This isn’t meant to be a game of ‘keeping up with the Joneses,’ but rather a way to validate your competitive advantage alongside your peers. Each customer segment will have their own engagement procedures, delineated by factors like high touch and tech touch (though these pathways of communication are no longer mutually exclusive ).

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Why your CEO should work a shift in the contact center

Eptica

When customer service is the main source of competitive advantage, it’s essential to instill a desire to help the customer in every employee. You need to make customer service everyone’s job. Explain to people what they can do to support customer service as part of their individual job roles.

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Customer Experience Labs: Your Strategic Weapon

Customer Bliss

When I work with clients, I always set up a “customer room,” which is another way of thinking about customer experience labs. I’ve written about this idea a few times , including in Chief Customer Officer 2.0. The yin and yang of customer experience labs.

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

The main takeaway is, customers and companies alike benefit from real-time, conversational connections, versus hands-off lead generation methods and email marketing campaigns. Chief Customer Officer 2.0 Bestselling author Jeanne Bliss’ Chief Customer 2.0 by Jeanne Bliss.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

He is currently focused on two areas: The impact of the digital customer experience disruption, the next wave of emergent customer engagement channels, and the value of unstructured VOC data in understanding customer behavior and demand generation. Flavio is the VP of Operations and Customer Support at DigiCert, Inc.,

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

He is currently focused on two areas: The impact of the digital customer experience disruption, the next wave of emergent customer engagement channels, and the value of unstructured VOC data in understanding customer behavior and demand generation. Flavio is the VP of Operations and Customer Support at DigiCert, Inc.,