CEM Customers Touchpoint Voice of Customer 
PeopleMetrics
DECEMBER 12, 2017
“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.
Clarabridge
AUGUST 26, 2015
Getting buy-in for a Customer Experience Management (CEM) program isn’t always easy. In order to build a foundation for a scalable and successful CEM program, you need buy-in from all levels of the organization. With a CEO-backed program, you can help transform your company culture into one with a customer-first mind-set.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Lumoa
FEBRUARY 9, 2023
The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management. Listen to your customers.
PeopleMetrics
NOVEMBER 22, 2019
You have to think about marketing VoC to your organization the same way you would market a new product or service to your customers. At the onset of the program, communicate what VoC is, why it’s important, how it will drive business results, and what touchpoints you will focus on. Get creative to get people on board.
Touchpoint Dashboard
OCTOBER 28, 2016
CX practitioners have hit a crossroad in their CEM strategy. The path they were recently on focused on aligning action plans to the voice of customer (VOC) drivers of loyalty. It’s supposed to give us context into how the customer’s intentions […]. After all, that’s what we’ve all been taught, right?
Clarabridge
MAY 2, 2017
A revolution is brewing in sunny Miami Beach thanks to our ninth annual Clarabridge Customer Connections (C3) Conference. Clarabridge is powering this revolution by enabling brands to harness valuable customer data through new and existing features like text analytics , voice of customer , omni-channel case management and beyond.
Lumoa
MARCH 20, 2018
Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!
Expert insights. Personalized for you.
84 
Let's personalize your content