Beyond Philosophy

JUNE 17, 2015

Content marketing continues to be on the upswing as a method of building connections and relationships with target audiences. The increased, and more refined, use of social networks is moving content from audience-reaching to audience-building, i.e. building relationships more than connecting with prospects. Michael Lowenstein, Ph.D.,

Consumers 60

Consumers Connections Social Media Advertising 60

Beyond Philosophy

JUNE 29, 2015

Most customers appreciate and want more of this kind of personalization, a relationship, and an emotional connection. Community would provide this for Target, an integral element of its brand trust revitalization. It’s up to organizations to a) identify the strongest emotional drivers for customers and b) effectively leverage them.

Consumers 60

Consumers Wireless Banking Leadership 60

Beyond Philosophy

JUNE 11, 2015

They build genuine passion for, and bonding with, the brand by creating a more human, emotional connection. Publix also has a BOGO program for their own brands, and accepts competitors’ coupons in their stores. Some retailers do more than emphasize the sales and service fundamentals. Trader Joe’s does not have a customer loyalty program.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

Bold360

APRIL 25, 2019

This week we continue our conversation with Ross Haskell and Amber Gregorio from LogMeIn’s Bold360 team about the Customer Engagement Maturity (CEM) Model Assessment they developed with Forrester Consulting. As a reminder, the CEM helps organizations see where they stack up against nearly 500 other organizations around the globe.

Customer Engagement 40

Customer Engagement CEM Net Promoter Score Engagement 40

Experience Matters

APRIL 7, 2015

Clarabridge connects to all sources of customer feedback, including ratings and reviews , chat , both Clarabridge-generated and third-party surveys , blogs and forums , emails , call centers , social media , and voice recordings. We help businesses mature their program over time with expert consulting services.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

SurveySparrow

OCTOBER 25, 2019

Create an Emotional Connection with Your Customers. Research says that the decision of a customer to shop with your brand is based on how emotionally they are connected to it. One of the best examples of establishing an emotional connection with the customers is Zappos. Customer Experience Strategy #5. Business results…!

Omni-Channel 77

Omni-Channel Strategy Customer Experience Customer Journeys 77

Beyond Philosophy

JUNE 4, 2015

Beyond simply selling a product or service, these ‘experiential brands’ connect with their customers. Does the company create an emotional, trust-based connection and relationships with customers, and with employees as well? Are customer experiences ‘human’ and branded?

Financial 60

Financial Omni-Channel Airlines Multi-Channel 60