BirdEye

MAY 8, 2023

Prospects enter the sales cycle at the top of the funnel when they first become aware of your brand and express interest. Cold calling This involves contacting prospects you haven’t connected with before to introduce them to your brand, products, or services by phone. In comparison, email’s response rate is just 0.6%.

Sales 52

Sales Tips Strategy Social Media 52

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. This article describes how those leading a brand’s loyalty program need to think beyond a static reward catalog.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. This article describes how those leading a brand’s loyalty program need to think beyond a static redemption catalog.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

BirdEye

APRIL 7, 2023

Regularly assess how your sales revenues are performing in comparison to your losses. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. In such cases, we recommend that larger businesses track their ROI separately for each location, campaign, and business vertical for an accurate picture.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

NOVEMBER 14, 2018

First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. Marketplaces deliver unique value for customers that your own brand cannot deliver on its own. This is a good thing.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

SurveySparrow

MARCH 29, 2023

Videos that talk about your brand also work. Here’s what you should do in the awareness stage: Provide your target audience with information that will help them understand your brand and the values that you stand for. Share the benefits of using your brand’s products and services. Build product comparison charts.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Comm100

JUNE 13, 2018

During this study, 65 percent of shoppers said they would try a new product if they had a coupon for it and 58 percent would abandon their regular brand for a different one if the other brand offered a coupon. Comparison shopping is a staple of the holiday season, and the internet makes comparison shopping even easier.

Tips 130

Tips Self Service e-support Social Media 130

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SmartKarrot

OCTOBER 15, 2020

With the help of this, you can see a comparison between the money you spend on attracting a customer to that of the number of customers gained. And you are soon to see a greater return on investments (ROI). Simply put, the lesser the value is for CAC, the better it is for your company. How to Improve Customer Acquisition Cost.

Loyalty Programs 19

Loyalty Programs Metrics Customer Success Return on Investment 19