C Space

DECEMBER 2, 2021

Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. That means we focus on our customers and their needs.

Innovation 52

Innovation Automotive Fashion Social Media 52

News & Customer Experience

SEPTEMBER 15, 2015

Today we enter the fantastic world of a fashion store. Whether it is a flagship store , an affilate or a reseller , it is essential to have clear in mind that, when entering the point of purchase, the customer wants a preferential and direct relationship with the brand itself. He belongs to the brand!

Fashion 40

Fashion Touchpoint Retail Brand Values 40

NetBase

NOVEMBER 21, 2019

In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. They use it to understand the consumer journey and ways to create relevant touchpoints, for sure, but that’s just scratching the surface. Brand Health & Crises Avoidance.

Analytics 40

Analytics Social Media Trends Consumers 40

NetBase

NOVEMBER 21, 2019

In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. They use it to understand the consumer journey and ways to create relevant touchpoints, for sure, but that’s just scratching the surface. Brand Health & Crises Avoidance.

Analytics 40

Analytics Social Media Trends Consumers 40

Help Scout

MAY 21, 2019

You know your company offers customers unique, valuable, and special services or products because you’re on the inside. The question you need to ask yourself is: Do potential customers know what I know? That’s why we need value propositions. What is a value proposition? But looking at your customers defines value.

Examples 40

Examples Hotels Hospitality Travel 40

BirdEye

OCTOBER 5, 2023

Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience. This guide will uncover what your target audience thinks about your brand.

Examples 62

Examples Measurement Brands How To 62

SmartKarrot

MARCH 9, 2022

Identifying the pain points of the reader or customer and weaving product features into it by showing how they will solve the problems is the crux of product-led content. The urge to craft content including the product as the core can mean it is done in an unnatural fashion. Helps with customer acquisition. Is it too sales-y?

Strategy 10

Strategy Fashion B2B Customer Retention 10