Remove Brand Values Remove Customer Journeys Remove Examples Remove Touchpoint
article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint?

article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Multiexperience Strategy: The New Apex of the Customer Journey

TechSee

On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. For the ultimate CX, enterprises are actively seeking to implement technologies that create truly seamless and unified digital experiences for their customers.

article thumbnail

Designing a differentiated B2B experience – a 22 step challenge

ECXO

The buying journey has become more complicated, and longer. Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customersvalues and needs?

B2B 129
article thumbnail

Report: Lessons in CX Excellence, 2015

Experience Matters

Finalists are Activision Customer Care, Aetna, Crowe Horwath LLP, Dell Inc., EMC Corporation, Texas NICUSA, The Results Companies, and TouchPoint Support Services. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses.

Report 120
article thumbnail

How to get Started on Customer Experience Transformation

SuiteCX

Start with Journey mapping. If you don’t have a comprehensive end to end idea of your current customer journey how are you going to fix it? The journey map should inform you of the customer pain points and moments of truth in the context and channels your customers are using.

article thumbnail

How to get Started on Customer Experience Transformation

SuiteCX

Start with Journey mapping. If you don’t have a comprehensive end to end idea of your current customer journey how are you going to fix it? The journey map should inform you of the customer pain points and moments of truth in the context and channels your customers are using.