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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? What is a Touchpoint?

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

The Importance of Reputation Management for Automotive Businesses By managing your brand reputation and establishing a strong digital presence, your company can get ahead of the competition and drive customer acquisition. Improved brand perception. The automotive industry relies heavily on brand perception.

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Designing a differentiated B2B experience – a 22 step challenge

ECXO

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But … CX programmes have gained limited traction in a sector that is still working out how to shift to customer-centric business models. How does it align with your customersvalues and needs? This is urgent.

B2B 130
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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What is customer experience? Customer experience is how your customers perceive their interactions with your company. What is great customer experience? Why is customer experience important? The short answer: Customer experience determines whether your organization succeeds or fails. companies $136.8

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Report: Lessons in CX Excellence, 2015

Experience Matters

Finalists are Activision Customer Care, Aetna, Crowe Horwath LLP, Dell Inc., EMC Corporation, Texas NICUSA, The Results Companies, and TouchPoint Support Services. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses.

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Are You Losing Customers and Hurting Your Brand Because of Poor CX?

Daniel Group

It’s time to assess whether your CX efforts align with your brand values and if they are positively impacting your business. In my recent blog post titled “ Your Brand and Customer Experience: Is CX Part of Your Brand Now? ” I explore the vital connection between CX and the brand.

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