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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Organizations with high eNPS scores typically will experience higher levels of customer satisfaction and retention.

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What Is Brand Equity and How to Measure It?

Second to None

Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation. What is brand equity? Types of brand equity. Brand equity can be positive or negative.

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Customers Are Watching How You Handle This Crisis

Second to None

Do Consumers Trust Your Brand? and China, on brand trust and the COVID-19 pandemic from the 2020 Edelman Trust Barometer found there’s an almost unanimous worldwide belief that brands have a critical role during this trying time. Four Traits Consumers Look For in Brands During Crisis 1. In the U.S., The Case for Empathy.

Brands 54
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Considering Regional Differences When Forming B2B Relationships: The Midwest

Second to None

Perhaps the reliability of the ‘Midwest Mindset’ is exactly what your brand needs. Our business is customer experience and this runs true for our relationships with our own clients. Trial and error is inevitable for all brands, young or old. At Second to None, we base our business around people. Trial and Error.

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6 ways to renew (and stick to!) your CX vows

Think Customers

In 2020, brands discovered how empathy can drive profitability and win lifetime loyalty, even during trying times. Fast forward to 2022—successful brands who continue to grow, innovate, and advance in the digital space need to answer the question: Are we sticking to the human side of the experience?

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Collecting Customer Data While Maintaining Trust: The Personalization Privacy Paradox

Second to None

While there is no exact formula, taking the necessary precautions and actively working to ensure the safety of information will help to maintain customer trust. . Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1,3] [link]. [2][link]. 2][link]. [4]

Data 86
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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

COMPETENCY 3 – VOC, Customer Insight and understanding. An organisation that has customer insights and a deep understanding of the Voice Of the Customer (VOC). Designs and implements voice of customer programs (solicited through surveys, focus groups, communities, etc.). in creation of action plans.