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Ask the Expert: Should I Add More Testers?

Centercode

Is more testers always the best solution when you’re experiencing a dip in feedback? In this Ask the Expert series, Centercode’s Chris Rader weighs in on large tester teams: when they work, when they don’t, and how to manage when your stakeholders want to keep adding testers. What should I do?

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How Setting Expectations Increases Test Success (And 3 Ways to Do It)

Centercode

Setting too many expectations may be a quick path to disappointment in life , but what happens when you don’t set expectations during your beta test? Either your project turns into an out-of-control stampede… Or.it’s a ghost town. Train Your Testers. Sign Agreements. First, let’s talk legal.

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Engagement Workshop: 4 Phases of Increasing Tester Participation

Centercode

Securing high-quality feedback from your project is like taking a roadtrip — with the right travel companions, a thorough plan, and a map of how to get where you’re going, you have all the building blocks for success. Phase One: Gathering Your Travelers. What are your testers doing? What’s your goal?

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5 Tips for Cleaner, More Relevant Survey Data

Centercode

Survey data is a crucial tool for understanding your target market’s attitudes. In a Customer Validation (CV) project, it gives much-needed context to the issues, ideas, and praise submitted by your testers. Here are five tips you can use during survey design and deployment to keep your data clean.

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Case study: Tesco and a consumer champion

Helen Dewdney

It all started with a little blog post…. On 12 July 2012, Helen Dewdney, The Complaining Cow, wrote only hersecond blog post. As the blog developed and included more stories of complaints gaining redress and consumer advice, Tesco appeared more and more often. Every little complaint helps! Dave Lewis & The Complaining Cow.

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Beta Testing Success in 5 Steps

Centercode

Like a suit, your beta testing strategy needs to be tailored to fit well. It’s not that your co-workers can’t or shouldn’t help out. This blog post breaks down a beta test into five steps, based on the framework we’ve developed and use in-house. Recruit (the Right) Testers. Use Your Great Results.

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Making Your Customer Testing Program More Valuable in 2019

Centercode

This blog post will explore the most common obstacles to proving program value, then share tactics to overcome them straight from our in-house customer testing services team. Thirty percent of survey respondents said it is challenging to demonstrate how much value their customer testing program brings to their organization.

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