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The State of B2C Complex Customer Care

BlueOcean

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out? Evolving Omnichannel Service.

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5 Top Customer Service Articles For the Week of July 25, 2016

ShepHyken

Each week I read a number of customer service articles from various online resources. The omni-channel strategy for customer service part 1: email by Heerd. Square) Here are some ideas and strategies for delivering a memorable (in a good way) customer service experience. Here are my top five picks from last week.

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Customer Experience in 2018: Trends and Statistics

Answer Dash

Organisations with a poor omnichannel strategy retain just 33% of customers. Brands with effective omnichannel engagement programmes keep 89% of customers,” ( Aberdeen Group ). 32% of B2C CMOs see improving customer experience as a top three objective. The figure stands at 23%for B2B,” ( Forrester ).

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Top Industries For Social Customer Service

Clarabridge

Moreover, in a highly competitive environment, customer loyalty and customer retention is a key to provide customer care. As it costs 5 times the amount of money to acquire a new customer to retain an old one , customer loyalty is one of the top priorities for telecom brands.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

I think the scope of what customers were looking to change back then was much different. Now we are seeing chief customer care officers and CEOs, chief excellence officers. In the large enterprise they are now coming up with a person who has the title of Chief Customer Care Officer, or Chief Experience Officer.

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. Business customers care about what your brand stands for. But, the distinction between the two is fading. CX is everywhere.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

I think the scope of what customers were looking to change back then was much different. Now we are seeing chief customer care officers and CEOs, chief excellence officers. In the large enterprise they are now coming up with a person who has the title of Chief Customer Care Officer, or Chief Experience Officer.