The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
Satisfied” is a fairly low bar that may give organizations a false sense of security, because it doesn’t necessarily lead to loyalty. Customer Effort Score What is it? CES measures how much effort was involved for your customer during a specific interaction. Generally speaking, an average CES higher than five is considered good.
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