Currency Alliance

NOVEMBER 4, 2022

Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases. Rationalizing loyalty ROI vs other marketing channels. The more sophisticated merchants allocate funds across all these channels based on the CAC and channel ROI.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. On a personal note, I don’t sell loyalty systems or provide consulting services.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. incentivizing more touchpoints so that you can build emotional loyalty. >Data collection: integrate more touchpoints. being present at more stages in the customer journey.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Kitewheel

MARCH 25, 2019

For an airline, it may be as simple as streamlining the boarding process, a major source of stress for travellers. Customer experience goes far beyond the emails and messages that customers receive from your marketing systems or service resolution teams. Measure ROI across interactions. Remove disjointed experiences.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. I don’t sell loyalty systems or provide consulting services. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 16, 2021

In such an ecosystem, customers can burn at any touchpoint, with any partner, and a team member can enable new redemption options with a few clicks of a mouse and no dependency on the IT department or a vendor. Airlines and hotel groups are masters at this. Burn touchpoints in a redemption ecosystem. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

In such an ecosystem, customers can burn at any touchpoint, with any partner, and a team member can enable new redemption options with a few clicks of a mouse and no dependency on the IT department or a vendor. Airlines and hotel groups are masters at this. Burn touchpoints in a redemption ecosystem. Management.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

CSM Magazine

AUGUST 22, 2019

The Summit provides a space for us to learn best practices from each other and about new technologies from sponsoring vendors.” – Michelle Buckley, Director of Operations, Customer Relations/Rapid Rewards, Southwest Airlines. Director of Operations, Customer Relations/Rapid Rewards, Southwest Airlines.

Customer Service Strategies 40

Customer Service Strategies Meeting Strategy Customer Service 40

Currency Alliance

MARCH 30, 2022

At many businesses, however, loyalty teams still attract relatively few resources compared to the ROI that loyalty can deliver when best-practices are observed. I believe those indirect costs could fall to 25% by replacing legacy systems with best-in-class microservices. Innovating with scant resources.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

NOVEMBER 14, 2019

Airlines will spend a good portion of 2020 proving that their programs are fundamental to minimizing the environmental impact as the industry grows. At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Emotional loyalty: add incentives along many touchpoints in customer journeys. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). Define the strategy. Evaluate Resources.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

At a business level, this is because they breed short-sighted reporting, drawing undue attention to the immediate transactional relationship, rather than the long-term value of a customer relationship across multiple touchpoints. Second, emotional loyalty involves rewarding your customers for many more touchpoints than just purchases.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

NOVEMBER 14, 2018

Ideally, all brands get meaningful and actionable data on a far wider audience, and enjoy a better marketing ROI as well as a net uplift in sales. Emirates, Etihad, and United Airlines joined the party, adding many more partners. easy interaction between your existing CRM and campaign management systems.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Such an approach is going to be all the more important now that airlines’ and hotel chains’ budgets seem likely to be heavily restricted for a couple of years.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

DECEMBER 13, 2018

Currency Alliance has often chided crude percentage-based rewards systems as a waste of marketing budget. This should happen across touchpoints: social engagement, reviews, referrals, etc. Payments coming into fruition as a loyalty touchpoint. 2018 saw a 14.2% Deeper marketing integrations.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

OCTOBER 27, 2017

The CFO will obviously have something to say about this, but we are confident a strong business case can be made that restricted liquidity damage long-term program ROI. The airline industry has gone through massive expansion over the past 25 years and now traveling by air is accessible to nearly everyone.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

FEBRUARY 10, 2020

A lot of supermarkets, for instance, operate charity initiatives in-store: bagging services in exchange for donations, or a token system to donate a portion of profits off your purchase to a charity of your choice[iv]. Those exchanges might be to a wide selection of gift cards or to hotel and airline loyalty schemes.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Uncover behavioral segments.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. They integrate their in-house CRM system, customer support platform and data analytics to build a powerful and rich understanding of their customers. “We

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Comm100

FEBRUARY 6, 2018

Operating system — Some customer engagement tools run better on certain platforms than on others. Before purchasing your customer engagement software solution, make sure that it is compatible with your company’s main operating system (Windows, Mac OS, Linux, etc). Competitors: Capsule CRM, Insightly, Really Simple Systems.

Software 105

Software Customer Engagement Engagement Omni-Channel 105