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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Hybrid points programs.

Loyalty 52
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Out of Touch and out of Business: The Universal Problem of Poor Contactability

CSM Magazine

The worst performing sectors were airlines and delivery services, with just 10% of consumers scoring them as excellent while delivery firms were voted poor by the highest percentage of respondents (24%). Somewhat ironically, both internet and mobile providers received quite high ‘poor’ scores, from 19% and 17% of people respectively.

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11 Customer Experience Flaws that Predict a Company?s Failure

CSM Magazine

improvement in customer satisfaction scores results in a revenue increase of.5%. found that a 12-point increase in the net-promoter score doubles a company’s growth rate. A major airline responded to customer complaints by notifying customers of their “Customer First” initiative for employees. Bain & Co. Frontline Fanatics.

Company 40
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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. A Renaissance Golf Resort, MI, recognized as one of the World’s Best Hotels by Travel+Leisure magazine. Aimee Lucas. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Loyalty 49
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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. A Renaissance Golf Resort, MI, recognized as one of the World’s Best Hotels by Travel+Leisure magazine. Aimee Lucas. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker.

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What a Customer First Strategy Means Post Pandemic

C3Centricity

Another CNBC article highlights others including cruises, fitness, energy and airlines. This might explain why they are still putting their efforts into brand building, sometimes to the detriment of their customers, consumers and clients. Marketers are too busy building brands. The industry grew a measly 2.1% But there is some hope.

Strategy 158