Airlines Customer Expectations Customer Journeys Loyalty Programs 
Pointillist
MAY 23, 2018
More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.
Currency Alliance
MAY 20, 2024
Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.
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SurveySensum
JANUARY 18, 2024
Let’s get started: 7 Powerful Ways to Boost Your Marketing (and Customer Experience) with SMS Automation The following strategies will help you with personalized marketing to seamless customer communication. Consider a scenario where a beauty brand identifies a customer who frequently purchases skincare products.
ReviewTrackers
MAY 8, 2017
Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.
Currency Alliance
DECEMBER 18, 2017
And, of course recent studies have claimed that one of the primary reasons for Amazon´s rapid growth is based on a very broad degree of trust from customers. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way. Top loyalty trends for 2018: No.1
Currency Alliance
JUNE 19, 2019
Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs.
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.
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