Remove Airlines Remove Course Remove Customer Base Remove ROI
article thumbnail

Loyalty programs: should you issue your own points or miles?

Currency Alliance

This means that loyalty programs are now a more important channel for customer acquisition and retention than ever before. Customer frequency is partly determined by the nature of your business. But if 90% of your customers don’t buy your items very often, they’ll struggle to reach $25 in points per year.

article thumbnail

Why Customer Service is Important to Businesses: Top 5 Reasons

ProProfs Chat

Following a trip made from Chicago to Paris, Hasan Syed, one of the customers, was frustrated at British Airways’ inability to tackle the issue of lost luggage. Syed thus turned to Twitter and expressed his anger towards the airline. . After all, when a customer loses the luggage, they expect the issue to be resolved at the earliest.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Next-Generation Loyalty Marketing (for experts)

Currency Alliance

About three years ago, I was flying from Barcelona to New York on United Airlines. Of course, Tesco does not want you to earn points with them and then use those points at Carrefour, so some limits on freedom need to be in place. Banks operate a large ecosystem of commerce already – which is under threat from fintech challengers.

Loyalty 98
article thumbnail

Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days. Engaging employees.

Loyalty 52
article thumbnail

AI in loyalty marketing

Currency Alliance

The key is enabling customers to redeem points with a much higher perceived value than the actual cost of delivery. Improving customer insight and loyalty personalization. During the past 5 years, many airline loyalty programs have proclaimed they intend to become lifestyle businesses.

Loyalty 52
article thumbnail

8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. In 2024, we expect to see this paying off in the form of greater availability of marketing budget for customer incentives.

Loyalty 59
article thumbnail

Consumer banking: money can’t buy loyalty

Currency Alliance

the customer´s perceived utility), in a loyalty currency, is only recently extending to retail, travel, and other loyalty sectors. Traditionally, retailers, hotels and airlines feared that points too easily spent would furnish other companies’ coffers, to no real gain for themselves. References. [i] i] [link]. [ii] ii] [link].

Banking 40