CloudCherry

MARCH 15, 2018

The customer experience wave has disrupted several industries and Telecom is one of them. Today, customers aren’t just leaving some of the biggest telecom brands in the world (Comcast ring a bell?) Customer retention is, therefore, the most pragmatic solution to tackle customer churn. Well, there are reasons for it.

Wireless 210

Wireless Customer Retention Call Center Advertising 210

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

PeopleMetrics

JULY 17, 2018

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Market Research vs. VoC.

Measurement 210

Measurement CEM Telecommunications Wireless 210

Pointillist

SEPTEMBER 10, 2020

By Steve Offsey The goal of customer journey orchestration is to improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals and their overall experience. What is Customer Journey Orchestration? Journey orchestration goes beyond traditional personalization techniques.

Customer Journeys 128

Customer Journeys Touchpoint Interaction System 128

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

TechSee

MAY 1, 2022

There’s more than one reason for customer dissatisfaction – but basically, it boils down to understanding and meeting customer expectations. Customer satisfaction is the great differentiator, and organizations have to constantly target the areas for improvement and monitor for response to changes. Why Measure CSAT?

Net Promoter Score 109

Net Promoter Score Effort Score Customer Experience Customer Satisfaction 109

Beyond Philosophy

SEPTEMBER 13, 2016

Use of online and offline social communication media isn’t a replacement for advertising and other forms of stakeholder interchange, but it is an effective partner for succeeding with individual initiatives and long-term dialogue and inclusion. Seek to leverage and influence, not control.

Social Media 60

Social Media Multi-Channel B2C B2B 60