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JULY 10, 2015

Seduce your customers with an awesome loyalty program or by representing the same values that your audience believe in. Customer loyalty hack #1: reward your customers. There is no better way of showing that you care about your customers than by introducing a great loyalty program. loyalty programs of all times.

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Loyalty How To Loyalty Programs Airlines 28

SmartKarrot

SEPTEMBER 3, 2021

In this post, we’ll discuss retention marketing, why it’s essential for your business and some compelling strategies that you can bank on. Most brands ensure their customers stay in the know via emailers or regular communication; they often bring them back to the brand via loyalty plans, exclusive offers, etc.

Marketing 10

Marketing Loyalty Programs Banking Customer Retention 10

Currency Alliance

NOVEMBER 4, 2022

This fee is commonly how financial services brands have funded their loyalty rewards for at least the past decade. So how should New Zealand’s banks and brands respond, and how should other brands collaborate with partners to reduce dependency on any single source of funding? Of course, this has happened before in other jurisdictions.

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Loyalty Marketing Loyalty Programs Banking 52

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. For example, Target, one of the top US retail chains, improved its pickup sales with an omnichannel campaign. Can you work with the same efficiency?

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Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

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Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

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Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

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Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

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Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

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Loyalty Strategy Loyalty Programs Hotels 45

West Monroe

AUGUST 23, 2017

The rewards credit card market is hotter than ever as banks battle to acquire new customers and hang on to existing ones. This one is simple and often clearly advertised within the card offer. As banks battle for new cardholders, sign-on bonuses keep getting richer and are often the numbers that make the headlines.

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Banking How To Airlines Travel 40

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Kudos to them. Or, perhaps the move wasn’t so bold?

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Loyalty Loyalty Programs Gamification Airlines 49

SurveySparrow

SEPTEMBER 20, 2022

When customers come rushing through the door, money in hand, sales, and customer support might stunt the growth of the company. Clients referring us to their friends or relatives is so much more powerful than any advertising we could ever do.”. If you could keep doing that consistently, you can easily make bank. The customer.

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Customer Success Airlines Effort Score Net Promoter Score 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Loyalty Programs Loyalty How To Hotels 52

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. High Customer Loyalty and Word of Mouth Advertising. What Do These Companies Have in Common?

Net Promoter Score 131

Net Promoter Score Omni-Channel Company NPS 131

Currency Alliance

MAY 9, 2019

Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. Historically, loyalty programs have proven very effective at capturing and retaining share of wallet when customer frequency is high.

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Loyalty Strategy Loyalty Programs Airlines 56