Are you ready for MadTech? 3 tips to help you prepare
ECXO
MAY 15, 2023
As advertisers collect data through more advertising outlets and channels, they merge it with analytically infused customer journeys. data gathered during customer interactions) will be crucial to your MadTech strategy since zero- and second-party data are tougher to come by. The result? Focusing on first-party data (i.e.,
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