Are you ready for MadTech? 3 tips to help you prepare
ECXO
MAY 15, 2023
data gathered during customer interactions) will be crucial to your MadTech strategy since zero- and second-party data are tougher to come by. Futurum’s Experience 2030 report hammers home the importance of this data when it comes to customer experience. Focusing on first-party data (i.e.,
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