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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. To engage today’s software buyers and create advantage in an increasingly competitive landscape, software companies need to deliver a seamless experience across the customer lifecycle.

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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. To engage today’s software buyers and create advantage in an increasingly competitive landscape, software companies need to deliver a seamless experience across the customer lifecycle.

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Digital Transformation and its impact on Customer Experience

SurveySensum

Companies that were expecting to move digitally in 2025 are already here. . Customer behavior has changed due to the pandemic. The customer journey is shifting from offline to online and companies are looking for well balanced O2O strategies. Digital has become the new channel of interaction amongst the customers. .

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2022 Banking Outlook

West Monroe

To raise the bar even higher, we are increasingly convinced that this balancing act must also ensure both live and screen-based experiences have the same level of excellence, simplicity, and ease—all working in concert with each other to ensure seamless transitions when customers move between channels.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

If companies keep operating their loyalty programs like they did in 2000, then by 2025 it’s likely they’ll be investing a lot of money in programs that their customers use only once, and quickly recognize it could be a decade before they reach interesting rewards. Winning loyalty programs in 2025. Multi-serviced.

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Can Optimove Help Telecommunications Brands Optimize Marketing Performance?

Optimove

Using customer data strategically is crucial for achieving personalization, yet in 2025, 80% of telecom marketers that have invested in personalization will abandon their efforts. But where to start when you’ve got a vast customer base, some of who are going to be more prone to the cross-selling of one product over another?

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37 best business opportunities to explore in 2023

BirdEye

Digital product sales eLearning is expected to reach an estimated $325 billion value by 2025. You can create videos for YouTube and other social media channels that show off your organizational skills which should lead to more business over time. Outside of purchasing the right equipment, building a customer base is another challenge.