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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. To engage today’s software buyers and create advantage in an increasingly competitive landscape, software companies need to deliver a seamless experience across the customer lifecycle.

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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. To engage today’s software buyers and create advantage in an increasingly competitive landscape, software companies need to deliver a seamless experience across the customer lifecycle.

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Digital Transformation and its impact on Customer Experience

SurveySensum

Companies that were expecting to move digitally in 2025 are already here. . Customer behavior has changed due to the pandemic. The customer journey is shifting from offline to online and companies are looking for well balanced O2O strategies. Digital has become the new channel of interaction amongst the customers. .

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

If companies keep operating their loyalty programs like they did in 2000, then by 2025 it’s likely they’ll be investing a lot of money in programs that their customers use only once, and quickly recognize it could be a decade before they reach interesting rewards. Winning loyalty programs in 2025. Multi-serviced.

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Can Optimove Help Telecommunications Brands Optimize Marketing Performance?

Optimove

Using customer data strategically is crucial for achieving personalization, yet in 2025, 80% of telecom marketers that have invested in personalization will abandon their efforts. But where to start when you’ve got a vast customer base, some of who are going to be more prone to the cross-selling of one product over another?

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

Points can be an effective tool to build loyalty, but by themselves, all they do is attempt to lock in customers that are already frequent. If you want to dig deeper into loyalty mechanics, you can read more about where loyalty is headed in our blog on the characteristics of a winning loyalty program in 2025. referring friends.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. T he best grocery programs worldwide. This is nonsense.