Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Why should investing in loyalty be different?

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

SurveySensum

SEPTEMBER 14, 2020

Companies that were expecting to move digitally in 2025 are already here. . Now, what would have happened to these brands if they were not digitized? People are happy when they have multiple options to reach out to brands but at the same time, they expect to get personalized treatment via any of the available channels.

Customer Experience 59

Customer Experience Social Media Multi-Channel Chatbots 59

Natalie Petouhof

SEPTEMBER 16, 2015

trillion per year by 2025. Or, a national retailer holding a holiday sale can set rules based on loyalty program status, inventory or sales performance, triggering retail beacons to send discount offers to in-store shoppers in real-time.

Loyalty Programs 40

Loyalty Programs Connections Retail Data 40

Lumoa

FEBRUARY 9, 2023

According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. Brand experience is a very close concept to customer experience, except the latter, refers to how customers reflect on your company. “It’s the perception the customer has of your brand.” So why should you care?

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

SurveySensum

DECEMBER 14, 2023

It also doesn’t delve into the level of customer engagement that contributes to a positive relationship between the customer and the brand. Some of your customers may be loyal to you without actively promoting your brand or expressing their loyalty in surveys, and your NPS survey is missing them out.

NPS 52

NPS Customer Experience Effort Score Metrics 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

ShepHyken

NOVEMBER 21, 2022

Points Are Just the Starting Point: What Loyalty Means Today by Stephanie Meltzer-Paul. Mastercard) The relationship between consumers and brands has never been as deep — or as complicated — as it is today. The shift to digital has fundamentally changed the conversation around brand loyalty from both sides of the equation.

Customer Service 13

Customer Service Net Promoter Score Government NPS 13