Remove 2020 Remove Automotive Remove Innovation Remove Touchpoint
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Driving Innovation

C Space

Driving Innovation. Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. We are also redefining automotive luxury with the all new EQS and EQE. Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy.

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How to unlock better automotive customer experiences

Thunderhead

In 1913, Henry Ford introduced the moving assembly line to a burgeoning automotive industry, revolutionizing global manufacturing forever. Incredibly, this single innovation compacted the vehicle assembly time from 12 hours to just 90 minutes , enabling labor costs (and crucially, vehicle price) to be radically reduced.

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Top 11 car dealership advertising ideas for growth in 2024

BirdEye

Car dealership advertising is a promotional strategy automotive dealerships use to boost brand awareness, generate leads, and increase car sales for their brands. Additionally, the report shows that investment in car dealer advertising campaigns has steadily increased since 2020. billion dollars in 2023 as per their mid-year report.

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The new rules of engagement (according to customers)

C Space

How did 2020 change the rules of engagement between customers and brands? What we saw in 2020 was a complex and rapidly changing picture – fluid emotional shifts, driven by economic, political, cultural and environmental uncertainty. Sectors that have traditionally played a background role in our lives made emotion gains in 2020.

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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. Businesses are eager to unlock insights that can help them adapt to change and reengage customers.

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How brands can navigate the changing digital landscape

Qualtrics

Automated intelligence will enable you to deploy innovative offerings at a more rapid pace, while committing to more ongoing or faster iterations. Understand the moments that matter from a digital perspective and then how that parlays into many of the other touchpoints that make up the larger, Omnichannel view.”. Access Now.

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29 must-see sessions at X4 2020

Qualtrics

As you plan out your days at X4, here’s a look at some of the sessions we recommend to help you come away from the event with all the inspiration and practical tips you need to take your XM program to new heights in 2020. Automotive —14:00-14:45 // Thurs, 12 March. Jump straight to: Morning mainstage inspiration. What’s new in XM.