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Back to the Future: Acquisition Marketing Needs to Evolve

Optimove

The cost of acquiring new customers is higher than ever; according to “The State of Fashion Technology,” a recent report by McKinsey & Company and The Business of Fashion, the global average CPM on Facebook has increased by almost 17% a year since 2018. Five years later, it seems like the (preferable) future is now.

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Add “The Declining ROI of Mobile Marketing” to the List of Pains Holistic Multichannel Strategy Relieves

Optimove

Last month, Forbes revealed that since Apple’s privacy changes on April 21′, the average mobile advertiser’s return on investment has been cut by 38%. One obvious reason is the diminished capabilities to track your users across apps – the main result of the aforementioned privacy changes. But that’s not all.

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5 Small Steps to Growing your Business in 2018

CSM Magazine

Here are five small steps you can take towards growing your business in 2018. If you’re investing a substantial amount of budget and effort into running several marketing campaigns, determining whether and where you are receiving the highest return on investment (ROI) is crucial. Unsure of where to start? Study Trends.

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Customer testimonials: The complete testimonial marketing guide

delighted

Customer testimonials work in a similar fashion — when someone who is on the fence sees others enjoying a product or service, they’ll be more likely to give it a try as well. After that, consider asking for a testimonial once you know that customer has seen value from your product to show proof of return on investment (ROI).

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI). All by itself, it provides a communication platform that allows the associate to reach out to customers with their preferred method (e-mail, SMS, Facetime or just an old-fashioned phone call). Figure 3: Step 2–Onboarding.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI). All by itself, it provides a communication platform that allows the associate to reach out to customers with their preferred method (e-mail, SMS, Facetime or just an old-fashioned phone call). Figure 3: Step 2–Onboarding.

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The Perfect Storm for Energy Companies: Low Oil and Peak Demand

West Monroe

Some areas of note: Manager Effectiveness – building the next generation of leaders who are accountable for performance and act as outstanding role models for junior staff, all while balancing technology with old-fashioned face-to-face interaction with their teams.

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