Optimove

JUNE 30, 2022

While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing.

Marketing 52

Marketing Fashion Return on Investment ROI 52

Optimove

JUNE 16, 2022

In practical terms, it means that marketers are expected to follow the definition of sustainability, which is – according to the UN Commission on Environment and Development – ensuring that all developments meet “the needs of the present without compromising the ability of future generations to meet their own needs.”

ROI 52

ROI Strategy Marketing Fashion 52

CSM Magazine

MARCH 28, 2018

Here are five small steps you can take towards growing your business in 2018. When planning a strategy for business growth, it can be extremely easy to rush into it because you think you’ll miss an opportunity if you don’t jump head first into delivering some type of marketing message. Study Trends.

Social Media 40

Social Media Video Return on Investment Trends 40

delighted

AUGUST 9, 2019

Testimonials have been used in marketing campaigns for decades. Strategically placing customer testimonials on your website and throughout your marketing campaigns can help you get more qualified leads, boost sales overall, and ultimately help increase revenue. What are some examples of testimonial marketing?

Marketing 50

Marketing Social Media Net Promoter Score Effort Score 50

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Customer Experience 49

Customer Experience Video Sales ROI 49