Optimove

JUNE 30, 2022

The cost of acquiring new customers is higher than ever; according to “The State of Fashion Technology,” a recent report by McKinsey & Company and The Business of Fashion, the global average CPM on Facebook has increased by almost 17% a year since 2018. Five years later, it seems like the (preferable) future is now.

Marketing 52

Marketing Fashion Return on Investment ROI 52

Optimove

JUNE 16, 2022

Last month, Forbes revealed that since Apple’s privacy changes on April 21′, the average mobile advertiser’s return on investment has been cut by 38%. One obvious reason is the diminished capabilities to track your users across apps – the main result of the aforementioned privacy changes. But that’s not all.

ROI 52

ROI Strategy Marketing Fashion 52

West Monroe

MARCH 20, 2018

For the global energy industry, sustained low oil prices and the emergence of demand-side technology improvements across multiple fronts have created that perfect storm scenario. Energy companies turned to engineering and technology to search for oil from deeper offshore depths and more challenging locations. The only question is when.

Company 40

Company Return on Investment Technology Fashion 40

ERDM

JANUARY 22, 2019

With today’s technology, I expect e-mails to reflect my individual interests and preferences.’ • ‘We are complex human beings with individual needs. Fortunately, technology has also evolved, and we have a lot of new opportunities to analyse what we know about a customer and deliver personalised content to them.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

With today’s technology, I expect e-mails to reflect my individual interests and preferences.’ • ‘We are complex human beings with individual needs. Fortunately, technology has also evolved, and we have a lot of new opportunities to analyse what we know about a customer and deliver personalised content to them.

Customer Experience 49

Customer Experience Video Sales ROI 49