Optimove

JUNE 16, 2022

In a world where most consumers want to know what brands are doing to address environmental issues, sustainability is expected to be standard business practice. Last month, Forbes revealed that since Apple’s privacy changes on April 21′, the average mobile advertiser’s return on investment has been cut by 38%.

ROI 52

ROI Strategy Marketing Fashion 52

CSM Magazine

MARCH 28, 2018

Here are five small steps you can take towards growing your business in 2018. Spend time researching the market and consumer trends. If you’re investing a substantial amount of budget and effort into running several marketing campaigns, determining whether and where you are receiving the highest return on investment (ROI) is crucial.

Social Media 40

Social Media Video Return on Investment Trends 40

delighted

AUGUST 9, 2019

Customer testimonials work in a similar fashion — when someone who is on the fence sees others enjoying a product or service, they’ll be more likely to give it a try as well. In fact, a recent brand trust survey found “41% of consumers saying they don’t trust brands’ marketing communications to be accurate and truthful.” B2B and SaaS.

Marketing 50

Marketing Social Media Net Promoter Score Effort Score 50

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). Millennial and Generation Z consumers have unprecedented high expectation levels when it comes to CX. SEVEN CRITICAL POINTS FOR ENGAGEMENT Consumers often experience frustration when interacting with brands.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). Millennial and Generation Z consumers have unprecedented high expectation levels when it comes to CX. SEVEN CRITICAL POINTS FOR ENGAGEMENT Consumers often experience frustration when interacting with brands.

Customer Experience 49

Customer Experience Video Sales ROI 49