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Back to the Future: Acquisition Marketing Needs to Evolve

Optimove

While we can’t call ourselves futurists just yet, this is pretty much what Optimove has done in the CRM marketing space. We can do that by creating the knowledge needed to eventually make one of them a reality. Five years later, it seems like the (preferable) future is now. Separating the wheat from the chaff .

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI). All by itself, it provides a communication platform that allows the associate to reach out to customers with their preferred method (e-mail, SMS, Facetime or just an old-fashioned phone call). Figure 3: Step 2–Onboarding.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI). All by itself, it provides a communication platform that allows the associate to reach out to customers with their preferred method (e-mail, SMS, Facetime or just an old-fashioned phone call). Figure 3: Step 2–Onboarding.